Technology is always changing, new products are being released every day, and staying on top of it is nearly impossible. A number of businesses will be spending the next week trying to figure out how to utilize instagram video properly. We are taking a look into what businesses need to look out for in the coming year, to ensure that they are always a step ahead of their competition.
Focus on being social. Social media is a major aspect of marketing strategies for companies with small budgets. Fifty-eight percent of small and medium businesses were using social media in 2012. But a related study by SMB Group revealed only 28 percent are using it strategically. The majority take an informal, casual approach. Planning a strategy for social efforts will become a key focus in 2013, putting pressure on vendors to introduce affordable, easy-to-coordinate solutions.
The continued growth of the cloud. As technology plays an increasingly important role in the way entrepreneurs run their businesses but few have the necessary IT resources and expertise to manage complex systems, cloud-computing gains in appeal. The SMB Group predicts that cloud-based technologies will overtake on-premise ones in terms of popularity among SMB’s due to their compelling value proposition (reduced capital costs, simple deployment and real-time collaboration).
Cloud storage vs Virtualization. In some ways, the cloud will be the method of choice for application delivery and access for many SMBs. The ability to take advantage of these once enterprise only technologies, without building out redundant data centers or acquiring expensive hardware and software, makes the cloud a very attractive option. Virtualization will accelerate with this shift making shared resources in a colocation space possible. While much of the virtualization work in the SMB space, to this point, has been on the server side, 2013 will usher in the new age of the virtual desktop.
We are looking forward to the rest of 2013, as these technologies continue to unfold and businesses learn the best ways to make the most of them. If you would like to take your business to the next level with the newest technologies, Netcelerate is here to help.