What is SIP Trunking? Part 4 – The benefits for larger Businesses

large-company

We have now explored SIP trunking in depth, and we are going to explore how the benefits of SIP trunking can be seen by a larger organization, as opposed to a small one.

In general, the benefits of SIP trunking will apply to the same degree to Small business  and to Large Enterprises. Cost reduction (lower access costs, trunk pooling, lower Long Distance, etc.), flexibility (burstable trunks, response to dynamics of business needs, affordable market presence), feature content (all features offered by PRI for extra fee available in the base offering), simplification due to single infrastructure and management.

Small and large companies with multi office set up will be the real benefactors of SIP trunks as there is no charges for on-net calling, trunks can be shared between locations and transparent integration between locations, common dialling plan are affordable with SIP trunks. These are benefits that could never have been utilized with a traditional analog phone system.

Large businesses leverage SIP trunks unparalleled scalability when managing dynamic requirement for network capacity, they benefit from single network infrastructure (both LAN and WAN) and ease of integration with business processes due to internet based protocols, and centralized management.

Now, if there were any terms there that were confusing, please click here for more information on SIP trunking.

What is SIP Trunking? Part 2 – How do SIP-based trunks work?

What is SIP Trunking

SIP trunking is an alternative way of connecting on premise customer equipment (such as PBX, communication gateway, etc.) to the Public Switched Telephone Network (PSTN) or telephone network in short.

SIP trunks differ from the traditional network by leveraging internet protocols to create a flexible and cost effective highway between a customer’s PBX and the global telephony network without the need for new infrastructure. SIP trunking is built based on widely accepted Internet Protocol (IP) technology and utilizes Session Initiation Protocol (SIP) to control connection management.

As an IP based solution, SIP trunking benefits from the underlying technology, existing IP infrastructure and cost models. It offers:

  • Easy and flawless integration with other IP/SIP based applications.
  • Simplification of deployment and management of solution.
  • Rich set of new capabilities and features (Instant Messaging, Multimedia Conferencing, Presence info, etc.); high redundancy, high availability and location independence (often called disappearance of distance).
  • Lower cost of voice transport.

Switching to a SIP network allows for the deliverance of many features between the on-site PBX and the telephony network. You are no longer limited to the infrastructure you have on-site.

As the SIP trunk provides an alternative connection of customer’s PBX to the PSTN, it is totally transparent to end users, which continue to use their existing telephones and favorite business features they are so used to.

What is SIP Trunking Part 1 – The Traditional Network:

Alexander Graham Bell with a Phone

Clear telephone conversations have been around since 1876 when  Alexander Graham Bell said “Mr. Watson, come here! I want to see you!”  Since then, the technology has evolved into the digital age. What is important to note, before understanding current technology, is how it worked in the past.

If you go back to the days of the manual switchboard, it is easy to understand how the larger phone system works. In the days of the manual switchboard, there was a pair of copper wires running from every house to a central office in the middle of town. The switchboard operator sat in front of a board with one jack for every pair of wires entering the office.

When someone picked up the handset on his or her telephone, the hook switch would complete the circuit and let current flow through wires between the house and the office. This would light the light bulb above that person’s jack on the switchboard. The operator would connect his/her headset into that jack and ask who the person would like to talk to. The operator would then send a ring signal to the receiving party and wait for the party to pick up the phone. Once the receiving party picked up, the operator would connect the two people together in exactly the same way the simple intercom is connected.

When comparing this to the current age, the role of the human operator was replaced by specialized computer located in the Central Office of telecommunication company or Private Branch Exchange (PBX) in case of a business. If you are calling someone connected to the same office, then the switch simply creates a loop between your phone and the phone of the person you called. If it’s a long-distance call, then the loop between your phone and remote location is created using a long-distance network.

The costs for this network connection, however, have been extremely high. For businesses with multi-site operations, in addition to high connection costs, creation of unity between parties located in separate offices may pose a significant challenge. This leads us into the second part of this series: “How has SIP trunking changed the network?”

A Shift in Technology Part 3 – The Benefits of Going Hosted

In parts 1 and 2 we have gone over the history of business phone systems, and explained some of their main downfalls. Our next step, naturally, is to talk about the new alternative that is gaining traction and market share around the world, the Hosted PBX.

IP Phones

It’s no mystery why businesses in Canada and the US have taken an interest in Hosted PBX. The new solution takes away the physical PBX in your office. That expensive box that had to be maintained on a regular basis is now history. All of the technology, call termination, and everything else that reaches you to your customers is done in a Data Centre away from your office. No more maintenance or repairs, as it is all done seamlessly in the Cloud.

What this does is allow the business owner to focus on their business, and not on their phone system. This plug and play model gives business flexibility and eliminates the up-front cost of purchasing the PBX.

Traditionally calls that are made to your business would terminate through the PBX on-site, and be transferred to the intended party. With a Hosted System, the termination is made at the data centre of the service provider, and is converted into IP (the Internet language) that deals with the call from there. Having the termination occur in the cloud means the technology needed on-site is reduced and the business is able to utilize features they may never have been able to afford in the past.

 Voicemail

A business with a PBX would need to purchase a separate module to be able to give callers the opportunity to leave voicemail. With a Hosted System, there are dozens of features that are included with the service, giving every business the opportunity to use advanced features.

Overall, this shift in technology is great for businesses. No longer are you paying for anything that you don’t need, and no longer are you missing out on features that would benefit your business.

For more information on Hosted PBX systems, please click here.

A Shift in Technology Part 1 – Understanding PBX

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Almost everyone has had some experience with a company’s Private Branch Exchange, or PBX for short. A PBX is a company’s gateway to doing business over the telephone, connecting incoming calls with their intended recipient. When you need to talk to someone in billing or from tech support, you end up calling a phone number and get directed to the department or individual you need. Alternatively, you might have been in one of those departments and had a call from a co-worker two offices away. Both of these scenarios occur on a company’s PBX. A totally automated system called an automated attendant directs callers to the department they are trying to find. A PBX helps to organize internal communication as well. By giving employees free phone access to their co-workers makes collaboration easier. This idea even includes other businesses as well. The conference calling function provided by a PBX lets people from multiple companies collaborate from many different locations. All of these, however, are features that can be costly upgrades from a basic PBX system.

In the past, PBXs were large, complex and hardware intensive. As time progressed the technology became much more accessible to small and medium sized enterprises. Now, with the advent of the Internet, PBX has gone online. This offers huge benefits for companies, specifically small and medium sized ones, who otherwise, would not be able to afford the advanced features that made communication easier. Voice over IP (VoIP) technologies that drive software like Skype, have reduced PBX systems physical presence and increased functionality. Hosted PBX is a new take on an age-old technology. Now PBX systems fit into current IT infrastructure and provides more functionality than ever before.